At imprint2.com, your trust comes first. We aim for reporting that is accurate, fair, and balanced. Every story is held to high verification standards appropriate to its topic, sensitivity, and audience expectations.
What “Due Accuracy” Means
“Due accuracy” is accuracy in context: meeting rigorous standards while reflecting the weight of available evidence, the nature of the subject, and what readers reasonably expect from the piece.
How We Ensure Accuracy
1) Thorough Inquiry
We work to present the most reliable account supported by directly involved stakeholders. Reporters question assumptions, test claims, and flag uncertainties when facts remain incomplete.
2) Fit-for-Purpose Standards
Verification depth varies by format. For example, a quick explainer citing official statistics differs from an in-depth investigation that requires documents, interviews, and expert review.
3) Reliable Sourcing & Attribution
We base coverage on trustworthy, verifiable sources.
When primary materials are unavailable, we credit the platforms or outlets we rely on.
4) Verification of Claims
We strive to validate assertions from public authorities, organizations, and individuals. If any material cannot be independently verified, we clearly disclose that limitation.
5) Corrections & Transparency
If we discover an error, we correct it promptly, note what changed, and—where material—explain why.
6) No Intentional Misinformation
We never knowingly mislead, fabricate, or distort. Significant mistakes are acknowledged openly and fixed without delay.
7) Reader Feedback Welcome
Each article includes a “Suggest a Correction” option so you can report inaccuracies or provide additional context.
Our Fact-Checking Workflow
Reporting & Drafting
Journalists collect evidence, conduct interviews, and compile documents before drafting.
Internal Review
All publishable content is checked internally. Depending on complexity and sensitivity, one or more editors review facts, sourcing, and phrasing.
Engagement with Sources
Where allegations or potential harm exist, we seek comment from all relevant parties, giving reasonable time to respond.
Expert Consultation
For technical or specialized topics, we consult subject-matter experts and incorporate their feedback when appropriate.
Source Standards We Follow
- Independent Verification: We aim to confirm key information with at least two independent sources. If only one source is available, its assertions must be corroborated by other evidence.
- Documents Over Hearsay: We prioritize official records, datasets, court filings, FOI materials, emails, and recordings over anonymous or memory-based accounts.
- Survey Transparency: When we cite surveys or polls, we disclose who conducted them, sample size, methodology, field dates, and limitations.
- On-the-Record Preference: We seek on-the-record sources and provide context about a source’s expertise and possible interests.
User-Generated Content (UGC)
- Verification: We do not treat UGC as verified by default. We attempt to confirm identities, locations, dates, and provenance (e.g., via metadata, landmarks, and cross-checks).
- Clear Labelling: UGC appears with obvious labels so readers can distinguish it from newsroom-reported material.
- Fact vs. Rumor: Especially with social posts, we separate verified facts from unverified claims and flag emerging information that may change.
Responsibility & Use of AI
Our editorial team is fully responsible for the accuracy of published material. We may use AI tools for drafting assistance, organization, or language clarity, but fact-checking and final approval are performed by human editors. AI outputs are treated as unverified until validated.
How to Request a Correction
If you spot an error, please use the “Suggest a Correction” link on the article page or contact us:
📩 Email: corrections@imprint2.com (replace with your live address)
Include the article URL, the passage in question, what you believe is incorrect, and any supporting sources. We review all requests and respond where appropriate.
Related Policies (Recommended Pages to Link)
- Editorial Guidelines – Our standards for fairness, independence, and conflicts of interest.
- Corrections & Updates Policy – How we label fixes, clarifications, and timeline updates.
- Attribution & Anonymity Policy – When and why we grant anonymity; how we attribute sources.
- Ethics Policy – Our commitments regarding integrity, safety, and harm minimization.
- Privacy Policy & Terms of Use – How we handle data and your rights on our site.